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Wednesday, January 19 2022 | Live on your Screen & Interactive

Where the history and future of marketing meet


On January 19, the Marketers’ Community in Greece will be unavailable for a second time in a row.

Philip Kotler is unveiling the Future of Marketing, talking about Technology for Humanity.

The Father of Modern Marketing, Philip Kotler, will join us for a once in a lifetime – virtual – conference experience. Participants from all over Greece will have the opportunity to experience a live revelation of Kotler’s unique thinking as well as to participate in a Q&A with him, concentrating on the most progressive ideas about the Future of Marketing and his new book “Marketing 5.0: Technology for Humanity”.

In Marketing 5.0, the celebrated promoter of the “4 Ps of Marketing”, Philip Kotler, explains how marketers can use/ exploit technology to address customer needs and make a difference in the world.

Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial and necessary topics to understand modern marketing, including: artificial intelligence for marketing automation, agile marketing, “segments of one” marketing, contextual technology, facial recognition, and voice tech for marketing, the future of customer experience (CX), transmedia storytelling, the “whatever-whenever-wherever” service delivery, “everything-as-a-service” business model, Internet of Things and blockchain for marketing, virtual and augmented reality marketing, and corporate activism.

Not just another Marketing Conference – an experience of a lifetime!


Meet the speakersREGISTER


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Why Philip Kotler on The Future of Marketing is a must-attend event?



Actionable Takeaways

Philip Kotler is the marketing thought leader in the whole world. What you will hear are inspiring, progressive ideas and marketing tactics, as well as a constructive dialogue around Greek best practices. So, get ready to experience among others:

  • an afternoon with Philip Kotler, an innovative thought leader, a revered educator, an accomplished author of over 50 books, a well-traveled speaker, a social activist, and a trusted consultant to the world’s most recognized corporate brands.
  • Q&A with Philip Kotler and a panel of leading Greek and Cypriot marketing executives and entrepreneurs
  • the most forward-thinking ideas on The Future of Marketing
  • the way to integrate the technological and business model evolution with the dramatic shifts in consumer behavior that have occurred in the last decade

Elite Networking

Leading Greek and Cypriot professionals will join the “Philip Kotler on The Future of Marketing” Conference. And even though we cannot get together in the flesh, our online conference platform will ensure that you’ll get the best experience to connect and discuss with our top speakers and other elite practitioners from various industries, disciplines and markets.

Who is attending?

The elite of:

  • Marketing executives
  • Creative thinkers
  • Advertisers
  • Agencies
  • Service providers
  • Decision makers
  • Business leaders
  • C-level executives
  • Influencers
  • Entrepreneurs & Founders
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Philip Kotler

The thought leader

Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University. Kotler’s book Marketing Management is the most widely used textbook in marketing around the world…

FIND OUT MORE

Greeting

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Liana Moschou

Member of the Board, SDE

Intro

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Dimitris A. Mavros

General Manager, Member of the Board, MRB Hellas

The Q&A Session with Philip Kotler


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Fokion Angelopoulos

Vice President, Board Member at Dynamic Integrated Solutions
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Tania Giakoumaki

General Manager, Curious Ahead
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George Gritzalas

Co-Founder & Strategy Consultant, Adjust
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Sissy Theofanopoulou

South East Europe Mass Retail Channel Shopper Leader, Home Care Markets, Scotch-Brite® brand, 3M Hellas, Marketing Instructor

The Fireside Chat


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Thomas Alexopoulos

Senior Brand Manager Chocolate, Greece, Mondelēz International
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Natasa Kefallinou

Communications Expert, Diotima
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Aggeliki Kornelatou

Group Creative Director, Ogilvy

A once in a lifetime Experience!

This ain’t another webinar… “Philip Kotler on The Future of Marketing“ is a live, immersive experience with interactive Q&A sessions, live polls, video chats, virtual booths and competitions that will make the event memorable in every single way. It’s all about inspiration, forward thinking tips and networking, from the comfort of your (home) office.
REGISTER NOW

BECOME A SPONSOR

Philip Kotler on The Future of Marketing Conference is a must-attend conference, as it will bring together the majority of Marketing & Ad Agency executives from Greece and Cyprus. Therefore, the conference is a great opportunity to promote your services/products and generate new leads and customers.

Become a Sponsor

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Gold Sponsor

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DIS offers integrated business software solutions that drive business digital transformation, targeting the Wholesale & Retail, Distribution, Manufacturing, Automotive and Services industries.

Our company is a Microsoft Cloud Solution Provider (Direct CSP Partner) offering a complete 360° experience for all Microsoft cloud products: Dynamics 365 Business Applications, PowerBI, SharePoint, Office 365, Azure and EMS.


Main Sponsors

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Adjust is a data-informed advertising agency, superpowered by 30 diverse, growth-minded professionals. We are a creative performance agency that focuses on beautiful outcomes and strategic results. Our purpose is to support innovators identify opportunities in every challenge. To help them transform, adapt & pivot. To enable them to do things better. We facilitate changers to make the world a better place.


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Curious Ahead is a seamlessly connected, agile group of strategy builders, digital technicians, data analysts, creative minds, community craftsmen and content architects! As representatives of the Republic of Curiosity and proud member of V+O Greece we abide by a universal manifesto. Curiosity is the force that drives us forward. It is the engine that drives us ahead. It’s the energy that transforms knowledge and expertise into magic leaps ahead. It is all about being courageous and taking the road less travelled. Our space lies beyond boundaries and traditional knowledge, connecting strategy, technology, innovation, digitalization and communication.

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Η σοκολάτα που κατάφερε να γίνει το πιο γλυκό κομμάτι της ζωής σας! Πλούσια υφή σοκολάτας γάλακτος που λιώνει απαλά στο στόμα και γλυκαίνει την κάθε σας στιγμή. Το απόλυτο σύμβολο της αληθινής αγάπης!


Sponsors

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DEPA Commercial is a modern and competitive company, with a dynamic presence in the energy sector and a substantial contribution to the growth of the Greek economy. The business plan implemented by the company, integrates the ESG criteria, aiming at “green” entrepreneurship, increasing its positive environmental and social footprint, while at the same time remaining committed to efficient and transparent corporate governance.

Through comprehensive planning, targeted investments, and the use of smart technologies, the company is striving to improve the quality of life for local communities, even in the most remote areas of the country, and at the same time contribute substantially to the reduction of energy poverty by offering budget-friendly and efficient energy. DEPA Commercial is focused on meeting the diverse needs of its customers by providing natural gas for households, industrial consumers, generators as well as fuel for gas-powered vehicles. Through Fisikon, DEPA is methodically developing its infrastructure, to ensure that gas powered transportation will soon spread to every corner of the country, reducing the environmental burden.

DEPA Commercial has already entered the new era of “clean” energy making a dynamic entry into RES by acquiring 49% of North Solar. It is also exploring other alternative means of energy production, such as hydrogen and biomethane, two fuels with a neutral environmental footprint.

The company participates in the new Alexandroupolis LNG Terminal, a project of great importance at a national and European level, that enhances security of supply and access to LNG in SE Europe. Moreover, it takes part in the project of the Greek-Bulgarian gas pipeline IGB, which connects the Greek gas market with the markets of Central Europe and Ukraine.

In shipping, DEPA Commercial as the coordinator of the European co-financed projects Poseidon Med II and BLUE HUBS, introduces the maritime transport of the Eastern Mediterranean into the LNG era. In this direction, the company is launching the construction of a new LNG bunkering vessel (BLUE HUBS program) and is proceeding to the acquisition of two tanker trucks for LNG refueling based in the port of Piraeus.

DEPA Commercial is a member of the research consortium for the implementation of the project SecureGas, funded by the European Union’s Horizon 2020 research and innovation programme, aiming at increasing the security and resilience of gas network infrastructure, by taking into account physical and cyber threats.

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PepsiCo is one of the world’s leading food and beverage companies with a wide portfolio under 23 brands. Its products are enjoyed by consumers one billion times a day in more than 200 countries. At PepsiCo’s heart is Performance with Purpose: the ambition to deliver top-tier financial performance while creating sustainable growth and shareholder value.


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Sales Promotion Center, the company that created the field marketing & below the line industry in Greece, is an integrated commercial marketing agency, with more than 40 years of experience and expertise, constantly evolving, by offering customized physical and digital services and solutions, for brands that aim at ROI, efficiency and growth.


Supporter

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KnowCrunch is an educational organization that offers high-level business, marketing & digital marketing courses. Trusted by more than 1500 market leaders, influencers & media publishers and awarded by 3 organizations, it continues to make learning & personal growth a great experience.


Under the Auspices

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Livestreaming by

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CONEQ provides technical equipment and services to any kind of event. With our Simultaneous Interpretation Systems, Conference Systems, AudioVisual Equipment we support events and provide the best service to our customers. Our professionalism, our high quality of service and state of the art equipment offered to over 600 large and of great significance conferences during the last 5 years have certainly contributed to our constant uptrend. Call us at (+30) 211 2163453. or email us at [email protected]


Organized by


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Contact us


Registrations
Thanasis Konstantopoulos, T: +30 210 6617777 (ext. 228), Ε: [email protected]
 
Sponsorships
Anna Gyparaki, Τ: +30 210 6617777 (ext. 152), Ε: [email protected]
 
Content
Maria Sagana, Τ: +30 210 6617777 (ext. 307), Ε: [email protected]

BOUSSIAS

  338, Kleisthenous Str. 15344, Gerakas, Attiki, Greece
  +30 210 6617777
  +30 210 6617778
  www.boussias.com