Philip Kotler is the marketing thought leader in the whole world. What you will hear are inspiring, progressive ideas and marketing tactics, as well as a constructive dialogue around Greek best practices. So, get ready to experience among others:
- an afternoon with Philip Kotler, an innovative thought leader, a revered educator, an accomplished author of over 50 books, a well-traveled speaker, a social activist, and a trusted consultant to the world’s most recognized corporate brands.
- Q&A with Philip Kotler and a panel of leading Greek and Cypriot marketing executives and entrepreneurs
- the most forward-thinking ideas on The Future of Marketing
- the way to integrate the technological and business model evolution with the dramatic shifts in consumer behavior that have occurred in the last decade